My name is Marcio and I’m Director of User Experience at Yu Centrik in Montreal, Canada. I spend my days helping companies build great digital products. I love what I do.

I was born in Rio de Janeiro, Brazil, and sometimes I write about UX in portuguese.

You can reach me on LinkedIn, Twitter or by email.



At Yu Centrik I lead a small team of talented designers in projects that involve all kinds of digital user interfaces. From web sites to complex corporate systems, from camera screens to mobile apps, my role is to understand the business goals of our clients, get a deep knowledge of those who will use the end product and define a winning design strategy. From there, our team works in close collaboration with our clients throughout the design process using a number of UX tools, and I lead them all the way up to the final deliverable.

Besides our day-to-day projects, I find some time to teach about UX methods. I believe the world needs more UX practitioners and that I can somehow share what I learned in all these years I’ve been in the field.
I’ve also been lucky enough to travel around the globe to attend UX conferences and give talks at some of them. I’ve presented in countries like Denmark, Portugal, Russia, India, Italy, Czech Republic and also in the United States and Canada.

I started my career in Brazil where I graduated in Electronic Engineering in the 90′s. In my first years I spent half of my time programming and the other half designing user interfaces. I quickly jumped from developing and designing corporate software for big companies like Shell to creating multimedia CD-ROMs to being a pioneer in designing websites at the very beginning of the commercial internet. My biggest achievement in Brazil was the launch of Globo.com, the internet branch of the largest media conglomerate in Latin America and one of the biggest in the world. I was in charge of web applications at the time.

I moved to Canada in 2004 and started at Yu Centrik in 2005. Since then I had the chance to work for companies like Cirque du Soleil, Vidéotron, National Bank of Canada, Tata Communications, Qatar Airways, Radio-Canada, Sympatico, Tourisme Montreal, SAQ, the Government of Québec and many others.

If you want me to work in any of your products or to train your team, please contact Yu Centrik.

If you would like me to give a talk at a conference, let me know.

I also speak Portuguese and French. In my free time I love playing the guitar and building things for guitarists.